Gurushala

Position of the Society for Nutrition Education and Behavior

A long-held belief in the US is that

children need different types of food

than adults do. Now ingrained in

American culture, the concept of

children’s food, or a kids’ menu,

began more than a century ago when

the hospitality, agriculture, and food

industries promoted this new social

norm to generate revenue. Today,

the modern food industry continues

to perpetuate demand and explicitly

names food for children kids food

as demonstrated by the title of the

Global Kids’ Food and Beverage Products and Marketing for Preschoolers,

Younger Kids, and Tweens1 market

report.