Study Spot
Customized learning paths based on interests
Content comes in many different forms. Content is video, audio, email, social media, and so on. Don’t think people are going to come to your site and make a decision right away. It’s very possible you’ll have multiple touch points with a prospect before they become a lead or customer. As it’s an all-in-one marketing platform. Being able to keep track of a contact is critical to offering the most relevant information that suits their needs. You can even create a smart list to identify a grouping of individuals that meet specific criteria. This way you can serve relevant content, as opposed to a one-size-fits-all content approach so customization is very important while creating content for students!