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Creativity allows us to view and solve problems more openly and with innovation. Creativity opens the mind. A society that has lost touch with its creative side is an imprisoned society, in that generations of people may be closed minded. It broadens our perspectives and can help us overcome prejudices.
Creative thinking allows engineers to adjust to complexities, drives companies from idea to IPO, and breathes new life into decaying business models. “Creativity is at the heart of innovation, driving insights and learning, and expanding what's possible.